THE CURLVANA TWIST IN THE TALE
It’s not easy being a curly-haired person in India - the aversion to anything other than straight strands, the various misconceptions about curly hair & the lack of quality products & solutions that understand the composition of curly hair being just a few roadblocks. For Curlvana’s Co-Founder, Vivek Singh, the purpose for launching a curly hair care range was clear. When his wife, Divya, wrote “I Hate My Curls”, he knew it was time to do something about it. Drawn from her life experiences as a young curl-head, the picture book chronicles the experiences of a little girl who is troubled with her curly hair.
This is true for most Indians with curly tresses. As kids, they are conditioned to fight their hair. From being told to constantly detangle and tame them to being called different names like noodles, poodles, bird’s nest and Medusa, the journey is really quite different for this tribe. The fact that, for decades, haircare brands have pitched ‘straight, smooth and silky’ to be the perfect type of hair, didn’t help.
Curlvana: Get Curlicious
Curlvana was born to celebrate & nurture curls. Our products are a labour of love – with ingredients & formulations that cater to curly hair and specifically to Indian curly hair. Enough of hair care that swings between greasy & frizzy - Curlvana is here to inspire you to get loopy, get funky, get lush, get gorgeous & GET CURLICIOUS.
Curlvana: Your Zero-Frizz All-Weather Curl-Care Range
Our products are made with ingredients which curls love – Fermented Rice Extract, Plant Protein, Shea Butter, Jamaican Black Castor, Pentavitin and HA – you name it, we have it! All our products are CG Friendly, ethically sourced, cruelty-free and vegan.
What makes Curlvana unique
We are the only range in India which is completely glycerine-free. By replacing this humectant with other ingredients which provide necessary sustained hydration, we have simplified curl care and taken the guesswork out of the equation!
We’d love to hear about your curly journeys and experiences – Shop for our range or get in touch with us.